Jim Shumate

Jim Shumate

750 94^{th Ave N Suite 213, St. Petersburg, FL 33702}

^{www.coachshumate.com}

^{jimshumate@action-international.com
Telephone 727 576 0133 Fax: 727 502 0231

Your Business Consultation Questionnaire

Name : Mike Magnant

Your Company Name : Landmark Industries, Inc.
Your Business Phone Number :813-417-6196
Your Business Fax Number : 208-248-7603
Your Mobile Phone Number :same
Your Mailing Address :4006 Water Park Ct. Riverview, FL 33569-3038
______________________________________________________________

You will provide better service to your customers when the
obvious information you already have is pre-entered.

Introduce us to Your Business …

Hi, to get started we need you to tell us some more about you and your
business ... These questions are designed so we can find the key profit building
opportunities in your business ...

1. What type of business are you in?
(e.g. Manufacturing, wholesaling,
retail or a professional

service.)____Retail_____Kiosks
in the Malls of South Florida.__________________________

2. Please list the specific types or products and services that you provide
for your customers
___

3. Please describe your top target market groups?
(e.g. professionals, 25 -40 year olds,
general public etc)

1__Women with young children________ 2. ___People with inexpensive furniture
needs._____

4. How many team members do you have in your business?
____7___________________________
5. Specifically explain your biggest marketing frustration ... __Printing and
distributing flyers that do not seem to produce a return
6. Please list some of the frustrations that your clients have when dealing
with your industry (e.g.

trades people turning up late and leaving a mess)
__Not receiving their product on time. Receiving the wrong
thing.______________________________________________

7. What do you do differently ... What makes you stand out from your
competitors?___Friendly sales experience at the Mall, a comfortable place to
chat and consider the purchase of our products.}

^{Section One ...}

How does your business create leads?

^{1. Tell us how you generate leads for your business and how successful these
mediums have been? Simply place a rating from 1-10 in the check box of the
mediums you have used ... 10 being very successful and 1 being very unsuccessful
.. Also please indicate the approximate percentage of your turnover that’s being
generated by each medium ...

q Yellow Pages
_____% q
Magazines _____%

q Metropolitan Newspaper _____%
q
Local Newspaper _____%

q Television _____%
q Radio _____%

q Referrals _____%
q Direct Mail _____ %

q Flyers _____%
q Catalogs _____%

q Web Site _____%
q Face to Face Calling
__1__%

q Telephone Cold Calling _____%
q Other ..Mall
customers walk up..... __99_% 100%

Sometimes we call them over politely!

2. What is your monthly Marketing Budget for generating inquiries?
__$700?_________________
3. Of the customers who’ve purchased from you, how many do you have on a
database? _in work
4. Do you have a list of former customers? YES /
5. Do you have a list of non-converted prospects? NO
6. How many of
these customers would you class as active ? 20%? They have seen it and are
getting the $ together of are waiting for the right occasion to purchase.
7. How often would the average customer buy from you ? perhaps 1 time per
year
8. Out of every 10 leads, how many do you convert to customers?___we
estimate 10%_________
9. Conversion rate estimated … ?

Section Two ...
Your nurturing of customers ?

Did you know that it could be 6 times more expensive to attract a new
customer than it is to encourage an existing one to purchase again …

1. Which of the following mediums do you use consistently to keep in contact
with your customers ? Please check the ones that you use ...

q Letters
q Calendars

q Newsletter
q Phone Calls

q Statement
Stuffers q
Catalogs

q Thank you
cards q Other
...We call them 3 to 10 days after the sale..........................}

^{Section Three ...}

What is YOUR average Dollar sale ?

^{1. What is your current average dollar sale ?
___$150________________________________________
2. Which products and services would be ideal to cross sell to your existing
customers? __________
___Scottchguard._______________________________________________________________
3. When was the last time you increased your prices and why ? _____We have
been in business since Mid-May and have been adjusting prices to try to figure
out what they should be. We are presently MSRP plus
shipping.______________________________}

^{Section Four ...}

YOUR profitability

^{1. What is your current annual turnover ? ?????
2. What percentage growth has your business had in the last financial
year?_____N/A__
3. What percentage increase do you expect to see in the next 12 months ?
___300%______________
4. How do you see this growth being achieved ? ____Better trained staff, and
more stores.

________________________________________________________________________________}

^{What’s your next step ...}

^{To make sure that we cover the areas that are most important to you in your
initial one hour consultation, simply number your top 5 priorities from the
following list …

q 2 To
develop the most effective and unique sales appeal for my product or service
that will place me head and shoulder above the competition.

q 3 To use the telephone more profitably,
by generating more sales from incoming and outgoing calls.

q 4 Develop customer focused advertising
copy that will draw customers, new and old, to my business.

q 1 A referral system that will turn my
customers into my best sales people.

q 5 To create an irresistible direct mail
campaign that will turn my mail box into an unexpected profit center.}

^{Just a few final
points ...}

^{1. What other priorities do you have for your sales and marketing in the next
90 days ?
We thought to do a radio spot. We are providing furniture to a TV show and
hope to put our best face forward marketing to their audience.

2. What Sales and Marketing budget have you / or could you set aside during
the next 90 days?

___$2000_____________________________________________________________________________
3. If you had 1 wish for your Sales and Marketing in the next 30 days, what
would it be?
To double sales
4. Who is involved in the decision making process within your business? _Me
and my son Reese with some discussion with my spouse “Pat”, shortly my other Son
will be a part. Basically Me.______________
I will visit the site and to the items below shortly. Listen to the case
history CD appears to be a little hard unless it arrives by mail today.
J I neglected to ask,
how much is the hour?

For the diagnostic process to be an efficient use of time, please do the
following prior to our consultation:

1. Complete and return this questionnaire.
2. Visit our web site at coachshumate.com and review the documents.
3. Take the coachability test and who runs your business quiz
4. Listen to the Action testimonial case history CD
5. Set aside an uninterrupted hour for our consultation.}

I’m so close, I’d be happy to do it face to face. That may help reduce distractions for us both.

^{Congratulations
and thanks for your time...Your Action
Business Coach… Jim Shumate}

^{Confidentiality Note

The information contained in this questionnaire is
confidential information intended only for the use of Action International and
the person completing this questionnaire. If the receiver of this questionnaire
is not the intended recipient, the receiver is hereby notified that any
dissemination, distribution, copy or publication of the questionnaire is
strictly prohibited.

Mike Magnant
Landmark Industries, Inc.
813-417-6196 (cell)
813-622-8816 (Office)
208-248-7603 (fax)
mike@bedbagsfl.com

^{www.bedbagsfl.com}}