|
Leads (prospects or potential customers) |
||
| X | ||
|
Conversion Rate (the difference between those that could have bought and those that did) |
||
| = | ||
|
Customers (the number of different customers we deal with) |
||
| X | ||
|
Number of Transactions (the average number of times each customer buys from us in a year) |
||
| X | ||
|
Average Dollar Sale Price (the average price of the items we sell) |
||
| = | ||
|
Total Turnover (the total revenue of the business) |
||
| X | ||
|
Margins (the percentage of each sale that is profit) |
||
| = | ||
|
PROFIT (the goal of the effort) |